When crawling a site, the search engine robots will follow the links on a page, unless they are directed by HTML code to ignore the links. Each link they come across that points a site is counted as a vote for that site. These votes tally up to equal the PR for the site. There is much more to it, but in the short version this is the way it works.

Each link to your homepage or another page on your site will add a bit to the PR. The PageRank of the linking site is factored into the formula, so not all votes are equal. It is almost as if the linking site is sharing their PR with you. The higher the PR of the linking site, the more weight their vote carries. This doesn’t mean that a link from a PR1 site will somehow hurt your PR as some would have you believe. In general, a link pointing to your site will not reduce your PR.

It is not the same story for outbound links, so be very careful who you link to. Before I get too deep into that, let’s take a step back and discuss some common ways sites develop links, then we can cover the pitfalls.

One fairly common method of getting links to your site is through link exchanges. Basically you put a link on your site and another webmaster adds a link to your site on one of their pages. Linking from a page with hundreds or even thousands of unrelated links to your site is not a good plan. The “vote” would be so diluted from the other links so as to be almost meaningless. But more important, if you link back to the other site and that site ends up being “banned” by the search engines, you will be penalized for pointing to a banned

1. Post comments on public forums, articles, blogs, etc. with a link to your site.
2. Submit your original content to social bookmarking sites like StumbleUpon, Technorati, or any of the hundreds of other social sites on the net.
3. Submit articles on your topic to article databases and include a link to your site in the article resource box.
4. Pay for them. Although this is not my favorite way to develop them, it is available.. This will kill your PageRank!

It is a good practice to check all of your linking partners at least monthly to make sure of two important things. First, make sure they are still linking to you. Second, make sure they have not been banned. If you find they have deleted your link, ask them to replace it. However, if the other site has gotten banned, then remove their link from your site as soon as possible. Your site’s PR will suffer if you link to a site that has been banned.

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There’s nothing worse then having this amazing attractive website that is not bringing in any traffic, especially for an internet marketer. Without traffic to websites, it’s hard for an internet marketer to keep their business alive, especially the little guys. Without any traffic coming into a website, there’s nobody there to buy anything that you are offering. However, there are many different ways to help you to increase website traffic, to bring people in and see what you are offering and to allow your business to thrive.

A lot of your website traffic can come by simply knowing how to market your website properly. One easy way to promote your website is imply by visiting forms and posting. Probably wondering how that works right? Well it’s incredibly simple. If you go into a form and post a message, guess what, you can have a signature at the end of your message that has the link to your website. Easy enough, right? I thought so too. So by going into various forms, posting and posting everyday can help increase website traffic to your site.

Other ways to help promote your website is by writing content that is specifically for your niche market. Once the content has been written, then it’s time to submit the content to different directories around the internet that are designed for your niche. Another way to help promote your website is by paying for traffic to come in. However this method can be a little bit tricky and in the end expensive. In all reality you could potentially be purchasing traffic, but the traffic may not be designed for your niche. Of course there is always the option of SEO, or better known as search engine optimization. This method can also be tricky and if you are unfamiliar with it, can turn out to be trial and error at first. However once you understand this method, you can potentially bring in a high number of traffic.

There are many websites available to you, to help you to better understand how to increase website traffic. There are also a wide variety of products and programs available to anybody on the internet who is looking to help increase traffic as well. Once you are able to get these methods down, you should notice a large increase of traffic to your website or websites that will help your business to grow.