Hotlinking, inline linking, remote linking and many other terms are used to describe a way taking images, or other files and embedding it directly into a website. In other words, unauthorized use of someone else’s bandwidth. Hotlinked files are files Not stored on your own server. For example, a hotlinked image code would look something like this:

<img scr="http://www.notmysite.com/not-my-image.jpg">

The difference between hotlinking & linking to a web site:

When people link directly to a media file (gif, jpg, png, mov etc.), the webmaster of the original site has to pay the fees. When someone links to a page on that same website, the webmaster still pays fees but the content is shown in the form the designer (and copyright holder) wished, and they may be able to cover costs by displaying advertising on the page.

Super simply put… Hot Linking to media files = bad… Linking to pages = good

You will hear most SEO experts telling you that optimizing your website for search engines is time consuming and that it takes a lot of efforts. However, there are simple SEO tricks that can optimize your website instantly for a search engine.

If you want to optimize your website instantly make sure you spend enough and sufficient time doing research on the keywords. This is the stage where you look for the best keywords and keyword phrases. Once you have done this, it is time to turn your attention to your content. Your content should be rich in keywords particularly those keywords that you found during your keyword research. The keywords or keyword phrases should be used logically and lucidly. Do not use the keywords or keyword phrases without context. Remember to choose keywords that people use to search for information that you will be dispensing or selling through your website. No point is searching for those keywords or keyword phrases which no one will ever use.

Once this is done, it is time to start getting one way inbound links that point towards your website. The best way to do this is through web directory submission. Do not opt for reciprocal links as most search engines are not very happy with it and tend not to give it too much weight. What you want is one way non-reciprocal links to your website. Do this in an ethical manner so that you are not penalized by search engines. Search engines will catch on with your deviousness sooner or later and you will have to pay the price.One of the ways of acquiring one way link to your website ethically is by purchasing it from other highly ranked website.

Keyword Enriched Content is of great importance as it can bring more, better-targeted traffic to a site by improving rankings and visibility in search engines.

One thing I would like to tell is that customers are more likely both to visit and to buy from sites which contain the same keywords that the customers use as search terms. It can convince them that your site can provide with the right product. These types of traffic will have a higher rate of conversion into sales.

If the websites are optimized for high performing keywords, they will appear higher in search result pages. Search engines crawl the entire website regularly, and the keyword content is one of the major factors they use to determine the quality of each site. Keyword content includes the quantity and positioning of keywords in each page of the site.

An integral part of each page of the site should become Keyword Enriched Content. The home page is still considered the most important page from a search engine point of view. However, all the pages that are linked from the search engine result pages should be aimed to build up the traffic so that search engines would start to consider these pages as if they were home pages in their own right.

If you want to get more pages of your website indexed by search engines. then you don’t need to worry. here is a optimistic solution for you. you just need to follow these steps to be indexed by Google……..

1. Site structure - Make sure your sub pages are easily accessible by search engine bots. Create a sitemap page that links to all pages of your website and place a link to it from the homepage. If you have a large website, break the sitemap up in several parts and keep the total link number under 100 per page. Link from your homepage to deep pages to get them and the sites around them crawled faster.
2. No session IDs - Get rid of session IDs. Bots rarely index pages with a session IDs because they think that those are different pages (because of the different IDs) with the same content.
3. No variables in the URLs - Avoid variables in the URL. They are indexed slowly and often getting no Page Rank. Use Apache’s mod_rewrite feature to convert your dynamic pages to static. Redirect all old pages to the new ones with a 301 redirect. Note however that if you do that for your established website, search engines will need some time to crawl the new static pages.
4. Get links! Inbound (incoming) links are half of the SEO battle nowadays. Your website needs links from quality, on topic websites. The higher your Page Rank the faster and deeper your website will be crawled by bots. Get links not only to your home page, but also to the deep pages. Make sure the spiders can find your site from different places.

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