Content Management Websites
The objective of a Content Website is increase readership, level of interest, time spent on the site and of course maximize on-line advertising revenue. You would want to measure visit length, page views, and the number of subscribers.

Lead-generation Websites
The objective of a Lead-Generation Website is increase lead generation. You would measure white paper downloads, time spent on the site, newsletter opt-ins, reject rates on contact pages, and leads-to-close ratio.

E-commerce Websites
The objective of an e-commerce website is sales, or more specifically to increase sales and decrease marketing expenses. You would want to measure sales, sales per visitor, cost per visitor, and conversion rate.

Self-service Websites
The objective of a Self-service website is increase customer satisfaction and decrease support inquiries. You would need to measure decreases in visit length, inbound call-center metrics, and customer satisfaction metrics.

On-line Brochure Websites
Most likely, the most popular type of web sites that companies invest in are On-Line Brochure Websites. The objective is to make your company and product-service information available on-line, save on print and postal costs, and decrease support inquiries.

When doing some research on email marketing software, it is important to know some buzz words, key words, and things to consider so that you are properly informed. As a small business owner, you can greatly benefit from email marketing, as it helps you stay in contact with your current and potential clients. It is an important service that can greatly increase sales. Therefore, it is imperative to be informed before choosing your email marketing solution.

The following is a glossary of email marketing buzz words that you might come across, and what they mean to you and your business.

This term refers to the success of your campaigns being delivered to your subscribers. Think of it as deliver-ability. That is, how frequently do the emails you send actually land in your readers’ inboxes? The deliverability of a system is dependent upon the relationship that your email marketing software service provider has with the Internet Service Providers (ISPs). The top ranked email marketing software will have set up communications with all the ISPs, which enhances the deliverability of your emails.
I.P. Address:

This is an identification number that gets assigned to your computer. When accessing web-pages and browsers, or sending out email, the computer you are using has an IP address associated with it. It can seen as your “passport” to the Internet. For email marketing, an IP address gets assigned a reputation based on the content of your current emails and the previous emails you have sent out. If you receive many spam complaints, or a large percentage of bounce-back numbers, this has an effect on the reputation of your IP address (similar to the effect that bringing drugs over the border and getting caught would have on your passport). The ISPs have the authority to shut off your internet service or disallow you to send email on mass (blacklisting) if your IP address has received too many spam complaints. The top-ranked email marketing software solutions provide whitelisting, so that your IP address is trusted by the policing ISPs.

Whitelisting (or White Listing):

This is a status that the top ranked email marketing companies have been granted by ISPs around the world. White listing comes as a result of an email marketing software company’s positive reputation and ongoing relationship with the ISPs. Email marketing software providers must have a long standing relationship and a track record proven performance.

Blacklisting:- This is basically the opposite of white listing. An IP address can get blacklisted by the ISP providers when the owner of this IP address sends out too many spam messages. The ISP providers have ’spam bots’, or robots that determine whether or not you are sending out spam. Spam status is determined by your content, the response from people who receive the email, and the bounces that are associated with the account. Blacklisting means that the ISP blocks you from being able to send out emails, which means that your email marketing campaigns will not be delivered or will land in people’s junk mail box.

Feedback Loops:- The best email marketing software companies have feedback loops in place in order to increase the reputation of their IP addresses. This is an ongoing communication process that occurs between the IP address owner and the ISP, detailing how a spam complaint has been dealt with, or ensuring that a reader who has reported a complaint has been removed from the associated mailing list.

An algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you’re looking for a printout of the specific equation Google uses to rank sites and how much each factor is weighed, this is not the place to get it. The actual algorithm used by Google is a secret, and will stay that way for as long as they can keep it. Although the specifics of the algorithm are not released at all, Google patented the basics of their algorithm, which makes it easily accessible to the public. If you would like to view the patent in all its splendor, simply search in whatever search engine you would like for the phrase “Google Patent.”

This is a general overview of the general things this algorithm searches for, written in plain English for the average webmaster. This guide will go over some of the things Google’s spiders are looking for, and how to utilize this knowledge in order to boost your rankings on the Google search engine. Keep in mind that while this guide is written specifically for staying on Google’s good side in regards to placement in their search engine, the same tactics are definitely portable to the other major search engines such as Yahoo and MSN. Although Google’s algorithm is extremely complex compared to those of Yahoo and MSN many of the same strategies still apply.