alternative non-framed HTML on a frameset page for very old, non-frames capable web browsers and search engine spiders. Placing good keyword-rich text in noframes tags is a good idea if your site is framed, but a much better idea is to ditch frames altogether and rebuild the site properly. A framed web site is not search engine friendly as long as it uses noframes tags.

Keyword prominence:- the location (i.e. placement) of a given keyword in the HTML source code of a web page. The higher up in the page a particular word is, the more prominent it is and thus the more weight that word is assigned by the search engine when that word matches a keyword search done by a search engine user. Consequently, it’s best to have your first paragraph be chock full of important keywords rather than superfluous marketingspeak. This concept also applies to the location of important keywords within individual HTML tags, such as heading tags, title tags, or hyperlink text. So get in the habit of starting off your title tags with a good keyword rather than “Welcome to.

Before you know the importance of social networking, it is essential to understand what social networking is. To put it simply, social networking is the interaction of groups of individuals bought together by a common interest. It has existed ever since we developed communication and follow its mechanism even today. We meet new people and make them our friends if we share same interests. This way we make a social network and as we make acquaintances and make new friends, it is called social networking.

Social networking is equally useful for those related to website design business and trade. Companies who share same interests are able to share communication with each other, build up relations by entering in to partnership, and strengthen their businesses thereby. Social networking is very effective for small and medium size businesses as they are given the opportunity to reach more people all over the world.

If you have an e-commerce website, you can also utilize the potential of social networking for your business just like networking in the real world, online businesses who have the same interest would contact each other. This enables you to forge a partnership or an alliance to boost your status. Social networking is a great tool to generate traffic to your website.

You can design a list of your audience and use that as your group of social networking to generate traffic to your website. This is possible as the connections you have online can provide you with numerous ways to obtain more traffic. There is a community of people out there that may not be aware of your website. But, social networking will provide you other links that you may not have had access to otherwise.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… C: wait… SD: wait…

Outbound marketing is the traditional stuff that most people think of when they think about marketing and includes things like print advertising, direct mail, telemarketing, TV and radio.

The defining factor of outbound marketing is that it reaches out to the consumer in the hopes of:

1. grabbing their attention
2. holding their attention long enough to deliver a message
3. hoping the message motivates them to take action - like spend money on a product or service

The success of outbound marketing hinges on its ability to effectively interrupt you. Outbound marketing doesn’t work as well as it used to. That’s probably because the average consumer is bombarded with anywhere from 250 to 3000 messages a day depending on how much time you spend online, watching TV, listening to the radio or reading newspapers and magazines.

With so much rapid fire information being hurled at consumers every day, is it any wonder that most people have become adept at tuning it out?

One of the most underused things by Newbies in regards to linking is “Anchor Text”. This is the visible text showing in a link.

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique.

1. Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words

2. You should vary your text throughout your links. That is, change it every 20 or so. This just makes sense. If your links were placed naturally, there would never be 300 links all with the EXACT same anchor text.

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