One of the most underused things by Newbies in regards to linking is “Anchor Text”. This is the visible text showing in a link.

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique.

1. Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words

2. You should vary your text throughout your links. That is, change it every 20 or so. This just makes sense. If your links were placed naturally, there would never be 300 links all with the EXACT same anchor text.

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Hotlinking, inline linking, remote linking and many other terms are used to describe a way taking images, or other files and embedding it directly into a website. In other words, unauthorized use of someone else’s bandwidth. Hotlinked files are files Not stored on your own server. For example, a hotlinked image code would look something like this:

<img scr="http://www.notmysite.com/not-my-image.jpg">

The difference between hotlinking & linking to a web site:

When people link directly to a media file (gif, jpg, png, mov etc.), the webmaster of the original site has to pay the fees. When someone links to a page on that same website, the webmaster still pays fees but the content is shown in the form the designer (and copyright holder) wished, and they may be able to cover costs by displaying advertising on the page.

Super simply put… Hot Linking to media files = bad… Linking to pages = good

Content spamming is a form of black hat search engine optimization that has the intention of altering the way a search engine perceives a page’s contents. There are several ways that this can be accomplished. Basically there are many type of techniques are used in order to maintain the demerit of Content Spamming…

another SEO tactic is to use what is called “Gateway” or doorway pages. These are low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. They are designed to rank highly within the search results. A doorway page will generally have “click here to enter” in the middle of it and this is the link that leads you to the more human friendly aspect of a site. This type of content spam is also so common it is considered to be white hat. Read the rest of this entry »

Keyword Enriched Content is of great importance as it can bring more, better-targeted traffic to a site by improving rankings and visibility in search engines.

One thing I would like to tell is that customers are more likely both to visit and to buy from sites which contain the same keywords that the customers use as search terms. It can convince them that your site can provide with the right product. These types of traffic will have a higher rate of conversion into sales.

If the websites are optimized for high performing keywords, they will appear higher in search result pages. Search engines crawl the entire website regularly, and the keyword content is one of the major factors they use to determine the quality of each site. Keyword content includes the quantity and positioning of keywords in each page of the site.

An integral part of each page of the site should become Keyword Enriched Content. The home page is still considered the most important page from a search engine point of view. However, all the pages that are linked from the search engine result pages should be aimed to build up the traffic so that search engines would start to consider these pages as if they were home pages in their own right.