Outbound marketing is the traditional stuff that most people think of when they think about marketing and includes things like print advertising, direct mail, telemarketing, TV and radio.

The defining factor of outbound marketing is that it reaches out to the consumer in the hopes of:

1. grabbing their attention
2. holding their attention long enough to deliver a message
3. hoping the message motivates them to take action – like spend money on a product or service

The success of outbound marketing hinges on its ability to effectively interrupt you. Outbound marketing doesn’t work as well as it used to. That’s probably because the average consumer is bombarded with anywhere from 250 to 3000 messages a day depending on how much time you spend online, watching TV, listening to the radio or reading newspapers and magazines.

With so much rapid fire information being hurled at consumers every day, is it any wonder that most people have become adept at tuning it out?

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Tags: Inbound Marketing

This entry was posted on Tuesday, September 23rd, 2008 at 10:45 am and is filed under Affiliate Marketing, Business, Link Building, SEO, Tips, Uncategorized, Website. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.