The 5 Points of SEO
The basics of search engine optimization in applied web marketing are simple. It’s all to do with the keyword content of your text copy, and can be summarized in Five points.
- Name your page URLs based on reasons similar to the above for your web promotion, except now you can be more specific. Search engines like to know what your page is about.
- The text in the title tag is crucial in letting search engines know what each page is about. Put your important keywords in your title tags, using both the singular and plural versions (people will search for both) and make these tags different and specific for each page.
- Keyword density Each search engine has its own preference as to how many times a keyword phrase appears on the page in order to signify the relevance of that keyword phrase. Around 5 to 8 per cent is a rough guide as to the optimal level. Don’t overdo it, otherwise it will be seen as spam or keyword-stuffing. Also use your keywords in the headings tags H1 and H2.
- Don’t forget good linking in your website marketing. Search engines will judge the importance of your web pages to some extent on the number and quality of incoming links from other sites. Ask other webmasters with sites on similar themes to yours for a link, in exchange for a link back.
- Make sure that important keywords are included in the anchor text within inbound links from other sites. This is crucial to search engines when they try to figure out the relevance and importance of your pages.
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