Types of Websites

Content Management Websites
The objective of a Content Website is increase readership, level of interest, time spent on the site and of course maximize on-line advertising revenue. You would want to measure visit length, page views, and the number of subscribers.

Lead-generation Websites
The objective of a Lead-Generation Website is increase lead generation. You would measure white paper downloads, time spent on the site, newsletter opt-ins, reject rates on contact pages, and leads-to-close ratio.

E-commerce Websites
The objective of an e-commerce website is sales, or more specifically to increase sales and decrease marketing expenses. You would want to measure sales, sales per visitor, cost per visitor, and conversion rate.

Self-service Websites
The objective of a Self-service website is increase customer satisfaction and decrease support inquiries. You would need to measure decreases in visit length, inbound call-center metrics, and customer satisfaction metrics.

On-line Brochure Websites
Most likely, the most popular type of web sites that companies invest in are On-Line Brochure Websites. The objective is to make your company and product-service information available on-line, save on print and postal costs, and decrease support inquiries.

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This entry was posted on Wednesday, November 19th, 2008 at 11:31 am and is filed under Business, SEO, Tips, Website. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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