Using Anchor Text Efficiently
One of the most underused things by Newbies in regards to linking is “Anchor Text”. This is the visible text showing in a link.
The prime mistake Newbies make is to put their keywords.
The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique.
1. Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words
2. You should vary your text throughout your links. That is, change it every 20 or so. This just makes sense. If your links were placed naturally, there would never be 300 links all with the EXACT same anchor text.
Internet Marketing - Webwings Internet Marketing, helping business to succeed online. Internet Strategy, Customer Centred Design, Online Marketing and Website Development
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